Among the hundreds of exhibitors and international buyers filling MIHAS 2026, one Indonesian name stands out in the modest fashion sector: Icha Key. Through her brand 3G by Icha Key USA, this Palembang-born designer once again brings South Sumatra’s textile heritage to the world’s largest halal exhibition stage.
Icha Key, also known as Icha Key Umar Saleh Arif, actually didn’t start out in fashion. She previously worked in the finance sector before eventually moving into design, entirely self-taught. Her brand’s name carries a personal story: “USA” doesn’t refer to the United States, but is an abbreviation of her own name, while “3G” is taken from her children’s surname, Gifari.
3G by Icha Key USA’s signature style blends glamorous modest wear with traditional Palembang songket and jumputan fabrics — bringing local textile craftsmanship into contemporary Muslim fashion silhouettes. Last year, the brand appeared at MIHAS with a collection titled “Sriwijaya Revival,” referencing the glory of the Srivijaya Kingdom once centred in Palembang. This year, Icha Key returns with a new collection called “Sulam Mudawaroh,” combining woven textiles with laka craftsmanship — a traditional Palembang wood carving and coloring technique rarely brought into the fashion space.
3G by Icha Key USA’s journey also extends beyond local stages. The brand has previously appeared at Modest Fashion Day at KazanForum, an international Islamic economy forum held in Russia — a sign that this Palembang-born brand’s reach had already gone global before returning to MIHAS this year.
Adding to the story, Icha Key often appears alongside her daughter, Key Giffary, who also holds the title of Miss Tourism Indonesia Children 2024. Key Giffary frequently models her mother’s designs at various fashion shows, making this mother-daughter collaboration part of what makes every 3G appearance distinctive.
The presence of designers like Icha Key at MIHAS 2026 also underscores Indonesia’s position in the global halal fashion industry — not just as a market, but as a source of creativity and cultural heritage with genuine international appeal. For Indonesia, it’s a reminder that regional textile treasures like Palembang’s songket and jumputan still have plenty of room to reach the world stage.
Moslem Journey will continue following Indonesian designers’ journey at MIHAS 2026. Stay tuned for full coverage.
